Master Wholesale Product Research: Find High-Value Brands
Finding profitable products for wholesale isn't like hunting unicorns anymore. Many sellers grab random items from suppliers and hope they'll sell well on Amazon. Big mistake.
Wholesale product research requires knowing which brands actually move inventory and deliver solid profit margins. You need resale value data, not gut feelings.
That's exactly why successful wholesale sellers use tools like Viral Launch to analyze sales velocity and competition before placing orders.
Ready to stop gambling with your inventory budget? Get 40% Off Viral Launch with our exclusive coupon code AFFINCO and start making data-driven sourcing decisions that actually pay off right now.
Why Wholesale Product Research Is Different
Most new sellers assume Amazon product research is all about finding that “hidden gem” nobody else has seen. That’s true in private labels. But in wholesale? It’s the opposite.
Here, you need to:
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This makes wholesale sourcing attractive: you’re banking on already established customer trust, rather than building a brand from scratch. But the catch is knowing how to scan the market efficiently.
Core Features Of A Winning Wholesale Product
When I built my first profitable wholesale FBA catalogue, I noticed the same patterns popping up again. A good wholesale product usually has:
Now, let’s break this down step by step using Viral Launch Market Intelligence.
Using Viral Launch Market Intelligence for Wholesale Research
If you’re serious about wholesale Amazon FBA, Viral Launch Market Intelligence is a lifesaver. It basically gives you the numbers you need before you send a bulky PO to your supplier.
Here’s how I use it to find profitable wholesale products for Amazon:
1. Search By Brand or Category
- Open Viral Launch → Market Intelligence.
- Plug in the brand name or generic category you’re considering. For example: “kitchen storage” or “Stanley”.
- The tool instantly pulls real Amazon sales estimates, Buy Box price history, reviews growth, and seller count.
2. Check Daily Sales Velocity
This is key to making sure your stock isn’t stagnant. A good wholesale item should move daily, not just seasonally. Market Intelligence charts show sales spikes, dips, and long-term averages.
3. Competition Analysis
Look at how many sellers are on the listing. If it’s under 5 sellers – great. If it’s above 15 – no thanks. Viral Launch allows you to track seller count history per ASIN, so you’ll know if more wholesalers are flooding in.
4. Revenue and Profit Estimation
Here’s the gold mine: you can plug in your landed cost (say, $8 per unit) and see how it stacks up against Buy Box price and Amazon FBA fees. The built-in profit calculator shows true ROI.
5. Historical Price Stability
You don’t want to source a product that tanks in price once peak season ends. Market Intelligence shows Buy Box pricing history so you can spot volatile products early.
Pricing & What You Get with Viral Launch
Here’s a quick glance at Viral Launch pricing and why it suits wholesalers:
| Viral Launch Pricing Module | Monthly Price | Features Relevant for Wholesale Sellers |
|---|---|---|
| Essentials | $69 | Product Discovery, Market Intelligence |
| Pro | $99 | Keyword Research + Sales Data |
| Pro Plus Ads | $199 | Full suite + PPC automation |
🎟️ With code AFFINCO, you knock 40% off these plans. If you’re focusing mainly on wholesale product sourcing, the Essentials or Pro plan already covers what you need.
Hands-On Walkthrough: Sourcing Wholesale Products Step by Step
Here’s exactly how I go from supplier list → profitable Amazon ASIN in 5 moves:
- Grab list from distributor or brand catalogue: They’ll usually send you a CSV with SKUs, wholesale price, and brand.
- Run the ASINs through Viral Launch Market Intelligence: Filter out anything with less than 100 monthly sales.
- Check seller competition: Eliminate listings with 15+ active FBA sellers.
- Check ROI using the profit margin calculator: Aim for at least 25% ROI minimum.
- Verify brand allows resellers: Always contact the brand or distributor directly. Some hot brands like Lego or Disney are gated. Timely approvals are crucial.
Pro Seller Hacks for Wholesale Research
Here are some battle-tested shortcuts I use to stay ahead of other wholesalers:
What Brands Allow Selling on Amazon?
This is probably the most-asked question in wholesale groups. Truth is – not every brand is “Amazon-friendly”. Some strictly ban resellers. Others selectively approve certain accounts.
Common resell-friendly categories: kitchenware, beauty, supplements (be careful with compliance), pet supplies, and seasonal items.
Tricky categories: electronics (IP claims galore), big sportswear brands, luxury fashion.
Always send a quick reseller inquiry email before placing orders. A rejection letter hurts less than holding $5000 of unsellable dead stock.
Why Wholesale Product Research beats guesswork?
Think about it: if you spend £3,000 on stock and don’t check sales velocity properly, you could end up paying long-term storage fees, or even worse – liquidations at a loss.
But if you master wholesale product research with tools like Viral Launch, you’re not gambling anymore. You’re making data-driven sourcing decisions that show:
That peace of mind is what turns wholesale from a ‘side hustle’ into a real scaled Amazon business.
Final Take: Turning Research into Revenue
Wholesale success comes down to picking products that already prove their worth. When you track sales velocity, check brand approval, and filter for at least 25% ROI, you’re not gambling—you’re building a business that actually compounds month after month.
Tools like Viral Launch shave hours off this process and let you scan hundreds of ASINs without missing hidden winners.
